Nicotine pouches are a less harmful alternative to smoking. Switching from cigarettes to nicotine pouches could save hundreds of thousands of European lives every year. But how should these products be regulated? Will the EU ban nicotine pouches as is the case for Swedish snus?

Only one in three smokers wants to quit for good. This is the conclusion from, a new study conducted by researchers at the Norwegian National Institute of Public Health’s department for intoxicants and tobacco.