We are on the side of consumers for safer nicotine alternatives

The European Commission’s proposal to revise how the EU taxes cigarettes and tobacco-related products has reached a critical point. Bloomberg Tax now highlights Sweden as one of many member states that is set to vote against the proposal in its current form. It is important to understand that this is not an isolated objection. On […]

The World Health Organization’s (WHO) latest report on nicotine pouches follows a familiar pattern: alarm, suspicion, and calls for tighter restrictions. Unfortunately, this is hardly surprising. For some time, the WHO has treated reduced-risk products not as tools to help smokers quit, but as problems to be contained. The issue is that this position is […]

At this month’s Technovation in Stockholm, scientists, policymakers, and industry leaders gathered to discuss the future of smoke-free products, including nicotine pouches. Haypp’s Markus Lindblad explained why online retail is structurally better at preventing youth access to nicotine than physical stores, and what framework is needed to make it work across the EU.  Lindblad opened […]

Poland has notified draft legislation that would ban flavours in nicotine pouches and prohibit all new nicotine products not covered by the EU Tobacco Products Directive (TPD). While presented as a public health measure, the proposal raises serious concerns. In practice, it risks undermining fundamental EU principles and discouraging smokers from switching to less harmful […]