We are on the side of consumers for safer nicotine alternatives

The European Commission is preparing the next major step in Europe’s tobacco and nicotine policy. The new rules are meant to be based on an evaluation of the Tobacco Products Directive (TPD). However, the Commission now admits that the foundation for this work is incomplete and weak. Because around a dozen EU member states failed […]

When an “EU diplomat” quoted by Euractiv claims that Sweden is facing a “last chance” to compromise in order to give nicotine pouches “legal recognition,” it mainly exposes how badly Brussels has misread the political reality in Sweden – and how little it understands the Swedish model. Sweden has already chosen. The cards are on […]

As Austria moves to go almost further than any other EU country by banning disposable vapes, the European Commission and Sweden are now calling a halt – at least for now. In an unusually sharp opinion, Brussels warns that the Austrian proposal risks undermining the EU’s common regulatory framework and further fragmenting nicotine regulation across […]

The follow‑up report on the “Assignment to the Public Health Agency of Sweden and the National Board of Health and Welfare to develop supporting material for monitoring the objective of tobacco and nicotine policy” (S2025/01796) demonstrates clear signs of institutional activism, reflected in a lack of scientific quality and methodological breadth. This response follows a […]