We are on the side of consumers for safer nicotine alternatives

The ambition to reduce smoking is, at its core, self-evident. Cigarette smoking remains one of the largest preventable causes of disease and premature death worldwide. Yet international experience shows that the path to achieving this is far from straightforward – and that well-intentioned political decisions can, in practice, absolutely do more harm than good. There […]

The European Commission is preparing the next major step in Europe’s tobacco and nicotine policy. The new rules are meant to be based on an evaluation of the Tobacco Products Directive (TPD). However, the Commission now admits that the foundation for this work is incomplete and weak. Because around a dozen EU member states failed […]

When an “EU diplomat” quoted by Euractiv claims that Sweden is facing a “last chance” to compromise in order to give nicotine pouches “legal recognition,” it mainly exposes how badly Brussels has misread the political reality in Sweden – and how little it understands the Swedish model. Sweden has already chosen. The cards are on […]

As Austria moves to go almost further than any other EU country by banning disposable vapes, the European Commission and Sweden are now calling a halt – at least for now. In an unusually sharp opinion, Brussels warns that the Austrian proposal risks undermining the EU’s common regulatory framework and further fragmenting nicotine regulation across […]