We are on the side of consumers for safer nicotine alternatives

As Europe prepares to rewrite its tobacco rules, the EU has an opportunity to make a real difference to public health. But policymakers need to start in the right place. The goal cannot be to tackle all nicotine products with the same tools. The goal must be to reduce deadly smoking. Europe is facing one […]

Ireland has the Presidency, a Tobacco Excise Directive to finish and a Swedish veto blocking the road. If they want to succeed with bringing the EU Member States to a unanimous agreement, its strategic approach is a mystery. The Irish compromise would eventually impose a minimum tax on nicotine pouches of €80/kg. Ireland must surely […]

Spain was set to become one of Europe’s most restrictive countries for nicotine pouches and other nicotine products. Now, those plans have been put on hold. The Spanish Parliament has officially been dissolved, meaning the government’s proposed amendments to the country’s main tobacco law, Law 28/2005, have automatically been shelved. The legislation included sweeping changes […]

There are two schools of thought in today’s tobacco and nicotine policy debate. One wants to reduce smoking. The other wants to reduce nicotine use. As long as policymakers continue to pretend these are the same thing, Europe will continue to fail. Because if the goal really is to eliminate cigarettes, policymakers should start by […]