We are on the side of consumers for safer nicotine alternatives

Australia has long been praised as a global leader in tobacco control. With extremely high taxes, strict restrictions and policies closely aligned with WHO recommendations, the goal was to reduce nicotine use. The result? According to official estimates, the black market now accounts for around 80% of all tobacco and nicotine consumption. More and more […]

In the European nicotine debate, the same mistake is repeated time and time again: policymakers focus on the existence of products rather than the problems they claim to be trying to solve. Now, Poland is at the centre of attention following a legislative proposal that could, in practice, ban large parts of the market for […]

A new analysis based on the European Commission’s Special Eurobarometer 539 survey is already being framed as a warning about nicotine pouches in Europe. But the same numbers tell a different story: nicotine pouch use remains low, smoking remains high, and the EU is missing one of the clearest harm reduction signals in its own […]

France says it is fighting nicotine. In reality, it has created Europe’s largest black market. As legal alternatives are banned, consumers are being pushed straight into the hands of criminal networks. France likes to present itself as a leader in the fight against nicotine. High taxes and outright bans on products such as nicotine pouches […]