We are on the side of consumers for safer nicotine alternatives

A new analysis based on the European Commission’s Special Eurobarometer 539 survey is already being framed as a warning about nicotine pouches in Europe. But the same numbers tell a different story: nicotine pouch use remains low, smoking remains high, and the EU is missing one of the clearest harm reduction signals in its own […]

France says it is fighting nicotine. In reality, it has created Europe’s largest black market. As legal alternatives are banned, consumers are being pushed straight into the hands of criminal networks. France likes to present itself as a leader in the fight against nicotine. High taxes and outright bans on products such as nicotine pouches […]

For too long, tobacco control has treated taxes, restrictions, and bans as the only serious tools for reducing smoking. But as Europe prepares its next generation of nicotine rules, that old playbook is no longer enough.  A Challenge to Old Tobacco Control Assumptions  A new scientific editorial is challenging one of the central assumptions behind modern tobacco […]

In Brussels, they sit and write the future of Europe. Not as a vision of freedom, innovation, or quality of life—but as a detailed rulebook for how you should live your life, chew your food, and manage your own habits. It’s called public health. In practice, it is lifestyle politics. At the center stands the […]