Harm reduction

EU health ministers have reached an historic agreement to tackle cardiovascular disease, the number one killer in Europe claimining more than1.7 million lives every year. Backed by the European Commission, the new plan includes a dedicated EU action plan for cardiovascular health, part of the wider Healthier Together initiative to fight non-communicable diseases. The goal […]

This November, delegates from over 180 countries will gather in Geneva for COP11: the Eleventh Conference of the Parties (COP) to the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC). It’s the world’s most influential tobacco policy summit. Over six days, member states debate and adopt positions on tobacco and nicotine regulation. These […]

On 25 October 2025, Sweden will become the first country in the EU to meet the World Health Organization’s definition of a smoke-free society – with fewer than five percent of the population smoking daily. This milestone is the result of a pragmatic public health strategy that prioritises access to smoke–free alternatives such as snus […]

A leak from the EU Commission to Pouch Patrol shows that the Commission is working on a comprehensive regulatory framework that will form the EU’s official position at the WHO Framework Convention on Tobacco Control (FCTC) during COP11 in Switzerland this November. The proposals go further than what the FCTC Secretariat itself recommends – and […]

At Pouch Patrol, we are committed to tracking and amplifying every step forward in the fight for smarter, science-based nicotine policy across Europe. Haypp Group, one of Europe’s leading e-commerce retailers for nicotine pouches and harm reduction products, has officially submitted its feedback to the EU Cardiovascular Health Plan. This submission is more than just […]

The Swedish government’s 2026 budget proposal introduces a series of tobacco policy changes aimed at improving public health by focusing on harm reduction rather than simply reducing overall nicotine use as for example France is planning. The plan draws a clear distinction between combustible tobacco products like cigarettes and smoke-free alternatives such as snus and […]

Now is your chance to make your voice heard! The European Commission has opened an eight-week feedback period on its proposal to revise the Tobacco Excise Directive (TED). By taxing tobacco, the aim is to reduce consumption and contribute to the EU’s plan to beat cancer. However, experiences from countries like soon-to-be smoke-free Sweden show […]

The EU Commission has proposed a common tax directive for tobacco and nicotine products. Pouch Patrol can already present Haypp Group’s consultation response to the Swedish Ministry of Finance. And the company – which represents more than a million nicotin pouches users – offers both criticism and praise for the proposal.   By taxing snus […]

Opposition to the Tobacco and Vapes Bill is rapidly gaining ground on multiple fronts, with the UK’s convenience sector leading the charge. As for example Grocery Trader have reported, the Protect Your Store, Have Your Say campaign has now sent over 1,000 letters to Business Secretary Jonathan Reynolds, warning the Bill threatens store safety, jobs, […]

In a widely noted interview with Brazilian media, U.S. Health Secretary Robert F. Kennedy Jr. voiced sharp criticism of the explosive rise of Chinese vapes—while clearly stating that nicotine pouches are the safest way to consume nicotine. Chinese vapes targeting children: “We are very worried” When asked about the surge of Chinese vapes—often marketed with […]