Nicotine Pouches: Former Smokers Drive Growth in Europe’s Emerging Market
15th Sep 2025

A new Rutgers University study has found that nicotine pouch use is most common among adults who have recently quit smoking or vaping. The findings, based on data from more than 110,000 U.S. adults between 2022 and 2023, suggest that many users are turning to pouches as an alternative after leaving cigarettes or e-cigarettes behind. […]