Harm reduction

EU Member States have agreed not to push for bans on safer nicotine products at the WHO’s tobacco control summit, COP11. This decision comes after a large group of countries refused to accept the Commission’s original proposal, which included support for “strong regulation of ENDS/ENNDS and nicotine pouches, which could include a ban.”   “Ban” […]

As the EU now discusses sharply increased taxes on tobacco and nicotine products, the debate has become intense. According to an article in Politico, thousands of comments have poured in to the EU. An overwhelming majority express criticism of the tax hikes, using arguments such as risk reduction and concern about illegal trade. The article […]

EU health ministers have reached an historic agreement to tackle cardiovascular disease, the number one killer in Europe claimining more than1.7 million lives every year. Backed by the European Commission, the new plan includes a dedicated EU action plan for cardiovascular health, part of the wider Healthier Together initiative to fight non-communicable diseases. The goal […]

This November, delegates from over 180 countries will gather in Geneva for COP11: the Eleventh Conference of the Parties (COP) to the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC). It’s the world’s most influential tobacco policy summit. Over six days, member states debate and adopt positions on tobacco and nicotine regulation. These […]

On 25 October 2025, Sweden will become the first country in the EU to meet the World Health Organization’s definition of a smoke-free society – with fewer than five percent of the population smoking daily. This milestone is the result of a pragmatic public health strategy that prioritises access to smoke–free alternatives such as snus […]

A leak from the EU Commission to Pouch Patrol shows that the Commission is working on a comprehensive regulatory framework that will form the EU’s official position at the WHO Framework Convention on Tobacco Control (FCTC) during COP11 in Switzerland this November. The proposals go further than what the FCTC Secretariat itself recommends – and […]

At Pouch Patrol, we are committed to tracking and amplifying every step forward in the fight for smarter, science-based nicotine policy across Europe. Haypp Group, one of Europe’s leading e-commerce retailers for nicotine pouches and harm reduction products, has officially submitted its feedback to the EU Cardiovascular Health Plan. This submission is more than just […]

The Swedish government’s 2026 budget proposal introduces a series of tobacco policy changes aimed at improving public health by focusing on harm reduction rather than simply reducing overall nicotine use as for example France is planning. The plan draws a clear distinction between combustible tobacco products like cigarettes and smoke-free alternatives such as snus and […]

Now is your chance to make your voice heard! The European Commission has opened an eight-week feedback period on its proposal to revise the Tobacco Excise Directive (TED). By taxing tobacco, the aim is to reduce consumption and contribute to the EU’s plan to beat cancer. However, experiences from countries like soon-to-be smoke-free Sweden show […]

The EU Commission has proposed a common tax directive for tobacco and nicotine products. Pouch Patrol can already present Haypp Group’s consultation response to the Swedish Ministry of Finance. And the company – which represents more than a million nicotin pouches users – offers both criticism and praise for the proposal.   By taxing snus […]