Action & Initiative

The Dutch government is proposing a ban on the sale of nicotine pouches. While nicotine pouches should be regulated, a complete ban is misguided and could cause harm since it would remove a risk-reduced nicotine alternative from the market.

Last month Pouch Patrol reported that the European Commission had opened a “Call for Evidence” which would inform the future regulation of nicotine products. The consultation received a record number of almost 25,000 contributions from organisations and experts, but mostly: EU citizens.

In June 2022, Haypp Group, initiator of Pouch Patrol and the world largest e-retailer of nicotine pouches, responded to the European Union’s call for evidence on the legislative framework for tobacco control.

The European Commission has recently published a “Call for Evidence” aimed at evaluating the tobacco control legislative framework, brought about by Europe’s Beating Cancer Plan. All parties can participate and send contributions until 17 June 2022. Make your voice heard today!

The nicotine pouch has an uncertain future in Germany. You may already have noticed that tobacco-free nicotine pouches are becoming increasingly rare in the country’s physical stores. The reason: some German courts and federal states incorrectly classify nicotine pouches as food. Since nicotine is practically not permitted in food under current law, this misinterpretation results in local sales bans.

After a number of German courts started taking action against nicotine pouches, an appeal has been initiated on Pouchgenuss. “Für den freien Verkauf von nicotine pouches in Deutschland”, which translates to “For the free sale of nicotine pouches in Germany”, wants to prevent the white, tobacco-free alternative to cigarettes being taken off the German market. Together we can now make a difference!