We are on the side of consumers for safer nicotine alternatives

On 25 October 2025, Sweden will become the first country in the EU to meet the World Health Organization’s definition of a smoke-free society – with fewer than five percent of the population smoking daily. This milestone is the result of a pragmatic public health strategy that prioritises access to smoke–free alternatives such as snus […]

Around the world, countries that regulate safer nicotine alternatives are seeing smoking rates fall. From Sweden’s snus legacy to the UK’s vaping-first strategy, the evidence is clear: people quit smoking when governments support harm reduction. But while many countries are refining their policies based on new evidence that alternatives work, the EU is preparing to […]

At the finance ministers’ meeting in Luxembourg, Sweden’s Finance Minister Elisabeth Svantesson made a strong stand against the EU’s proposal for a drastic tax increase on nicotine pouches. Sweden remains firm on its principle: taxation should be based on the harm of the product – not political budget needs. The European Commission has put forward […]

A leak from the EU Commission to Pouch Patrol shows that the Commission is working on a comprehensive regulatory framework that will form the EU’s official position at the WHO Framework Convention on Tobacco Control (FCTC) during COP11 in Switzerland this November. The proposals go further than what the FCTC Secretariat itself recommends – and […]