We are on the side of consumers for safer nicotine alternatives

France’s decision to ban nicotine pouches has triggered a diplomatic offensive from Sweden. The government warns that national bans threaten both public health and the free movement of goods within the EU. Background: France’s Hard Line France has decided to introduce a total ban on nicotine pouches – not only sales, but also possession and […]

In Denmark, several major health organisations want to ban all sales of tobacco and nicotine by 2035. But Health Minister Sophie Løhde says no – a total ban breaches EU rules. Still, the debate rages on, with proposals for higher prices, fewer retailers, and raising the purchase age to 25. But do bans really work? […]

At Pouch Patrol, we are committed to tracking and amplifying every step forward in the fight for smarter, science-based nicotine policy across Europe. Haypp Group, one of Europe’s leading e-commerce retailers for nicotine pouches and harm reduction products, has officially submitted its feedback to the EU Cardiovascular Health Plan. This submission is more than just […]

The Swedish government’s 2026 budget proposal introduces a series of tobacco policy changes aimed at improving public health by focusing on harm reduction rather than simply reducing overall nicotine use as for example France is planning. The plan draws a clear distinction between combustible tobacco products like cigarettes and smoke-free alternatives such as snus and […]