We are on the side of consumers for safer nicotine alternatives

On July 8, Sweden’s Finance Minister Elisabeth Svantesson took to X (formerly Twitter) to sound the alarm over the new tobacco directive reportedly being prepared by the European Commission. The directive includes a dramatic tax increase on nicotine pouches – but what’s also raising concern is that the tax revenue would no longer go to […]

Australia is regarded by many as a role model in tobacco control, with sharply declining smoking rates and ambitious public health goals. However, the country’s recent strategic shift has sparked both national and international criticism. Dramatically increased tobacco taxes and a total ban on vapes have resulted in a range of negative consequences, including a […]

At last Friday’s EPSCO meeting, several EU Member States – including the Czech Republic, Slovakia, Hungary, Greece, Sweden, and Bulgaria – raised clear concerns about the European Commission’s direction on future tobacco legislation. Three Key Messages from Member States The Member States delivered a coordinated set of messages, centered on the following points: Health is […]

A leaked document from the EU Commission now proposes massive tax hikes on nicotine pouches, vapes, and heat-not-burn products. The proposal is set to be announced to the Council on July 19. The Commission claims it’s all about health, but Markus Lindblad, Head of Communications at Pouch Patrol, sees it differently: “The proposal is punishing […]