Sweden Reacts to France’s Nicotine Pouches Ban
30th Mar 2026
This article is based on reporting originally published by the Swedish newspaper Aftonbladet. A link to the full story is provided below.
Several European countries are tightening regulations on nicotine pouches, but France is going the furthest. From April 1, nicotine pouches will be classified under some of the country’s strictest laws, making possession, use, or bringing the product into France illegal.
The decision has caused deep concern among Swedes living in or travelling to France, particularly former smokers who rely on the product to stay smoke‑free.
After moving from Sweden to France last year, Anna Pihl, 47, decided to quit smoking after more than 25 years as a smoker. For her, nicotine pouches became the crucial alternative.
“It was my total lifeline. I would never have managed otherwise. It was the only thing that worked for me. I’m so afraid I’ll start smoking again,” says Anna, who lives in Saint‑Raphaël on the French Riviera.
French authorities argue the ban is necessary to protect public health, especially among young people. Nicotine pouches will be classified as a “toxic substance” under French law, placing it in the same broad legal category as narcotics. In theory, violations can result in fines of up to €375,000 and prison sentences of up to five years.
The Swedish government has sharply criticised the move.
“This is completely unreasonable,” says Benjamin Dousa, Sweden’s Minister for International Development Cooperation and Foreign Trade.
According to Dousa, France is going too far. While Sweden supports age limits and strict marketing regulations, a total prohibition undermines fundamental EU principles.
“That a Swede travelling on holiday, or moving to France to study or work, should not be allowed to bring a single can of nicotine pouches with them is a direct attack on the free movement within Europe. It sends the signal that you are not allowed to be Swedish in France,” says Benjamin Dousa.
The ban affects not only residents but also tourists, students and workers, many of whom fear being forced back to smoking or having to rethink travel and relocation plans.
Read the full article (in Swedish) here on Aftonbladet:
