EU Blocks Ban Proposal – COP11 Debate Takes a New Turn

EU Member States have agreed not to push for bans on safer nicotine products at the WHO’s tobacco control summit, COP11. This decision comes after a large group of countries refused to accept the Commission’s original proposal, which included support for “strong regulation of ENDS/ENNDS and nicotine pouches, which could include a ban.”

“Ban” Has Been Banned

The new text, approved by EU Ambassadors, now supports “comprehensive regulatory measures” – but the word “ban” has been removed entirely. A coalition of harm-reduction-friendly Member States, led by Italy, Greece, and Sweden, held firm to ensure the language was changed.

Who Led the Change?

Italy – Advocated strongly for harm reduction principles

Greece – Supported evidence-based regulation over prohibition

Sweden – Pointed to its record-low smoking rate (5%) thanks to snus and nicotine pouches

Commission and WHO Furious

The European Commission, whose initial text also proposed a ban on cigarette filters, is reportedly furious. WHO officials are equally frustrated, as the EU’s new position makes it nearly impossible to push through ban-related language at COP11, which begins next Monday.

No Filter Ban – No Generational Law

The proposal to ban cigarette filters has also been scrapped, along with support for a report on “forward-looking measures” that included a generational nicotine ban.

What Does This Mean for Harm Reduction?

This decision is a victory for countries that view harm reduction as a cornerstone of public health. Sweden, with Europe’s lowest smoking rate (5%), is a clear example of how snus and nicotine pouches can save lives.

“COP11 is a crossroads for Europe’s public health. The EU stepping away from prohibitionist language is a step in the right direction. We must continue to push for evidence-based policies that give adults access to less harmful alternatives. Harm reduction works – and it’s time for WHO to listen.”

– Markus Lindblad, Head of Communications, Pouch Patrol

Summary

COP11 remains a battleground for the future of tobacco and nicotine policy. But today’s news shows that science and consumer perspectives can prevail over ideology. Now it’s up to policymakers to choose the right path – for public health, for consumers, and for the future.